Module 5: Accessing Markets

You cannot operate effectively inside a system you do not understand. Whether you are presenting a wholesale pitch pack, optimizing packaging weights for foreign customs, or capturing premium international margins, every business decision shapes your global footprint. 

This module turns your gastronomy enterprise outward, focusing on intra-African trade expansion, export compliance, and cross-border buyer relationships. Led by food entrepreneur Miles Kubheka, the module prepares your brand to systematically expand beyond its domestic territory into high-value global segments. 

You will learn how to navigate the regulatory requirements of new regional retail hubs under the AfCFTA framework, align your export strategy with the international certification ladder, design professional category buyer pitch decks, and access culturally connected, premium-paying diaspora food networks across the UK, US, and Canada.