Module 2: Your Practice as a Position

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Overview

Define your brand positioning, diversify into eight distinct revenue streams, target global consumers, and articulate your value proposition

Learning Objectives

You cannot operate effectively inside a system you do not understand. Whether you are pitching a project, signing a contract, or entering a negotiation, every business decision you make happens within a complex and rapidly changing global ecosystem.

This module shifts your fashion practice from a general creative label to a sharply targeted market position. Guided by fashion innovator Mahlet Afework Mafi, you will learn to align your collection, pricing, packaging, and stockist selections around a coherent commercial identity.

You will explore how the consumer landscape is changing across generations, unlock eight parallel revenue channels outside standard garment sales, and master the exact language required to pitches to international wholesale buyers, media outlets, and retail consumers.

Learning Units / Sessions

Default Instance

FASHION: Lesson 5: Understand Positioning: What Your Brand Actually Communicates

FASHION: Lesson 6: Revenue Streams: What a Fashion Business Can Earn

FASHION: Lesson 7: Your Customer: Audience Identification as a Business Tool

FASHION: Lesson 8: Value Proposition: What Makes Your Brand Worth Paying For

Quiz 2: Your Practice as a Position_V2

Target Audience

eLearning