Module 2: Your Business Model and Your Value

Whether you are defining your culinary niche, expanding your target audience, or structuring parallel income channels, every business decision you make happens within a highly segmented consumer marketplace.

This module focuses on defining your specific operations, market positioning, and revenue diversity. Led by food entrepreneur Miles Kubheka, the module transitions your practice from a single-product culinary concept into a multi-tiered, strategically positioned gastronomy brand.

You will learn how to evaluate the four primary food business models, profile the evolving middle-class and international diaspora consumer segments, build a defensible provenance-driven brand story, and map diverse revenue streams spanning direct-to-consumer sales, wholesale, catering, and corporate ambassadorship.