Module 1: The African and Caribbean Fashion Industry

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Overview

Map the African and Caribbean fashion landscape, navigate distinct retail ecosystems, and overcome core business sustainability challenges.

Learning Objectives

You cannot operate effectively inside a system you do not understand. Whether you are pitching a project, signing a contract, or entering a negotiation, every business decision you make happens within a complex and rapidly changing global ecosystem.

This module establishes the terrain of the modern African and Caribbean fashion industry. Designed and narrated by experienced industry practitioner Mahlet Afework Mafi, founder of Ethiopia’s pioneering ready-to-wear label MAFI MAFI, the module guides you through the practical regional dynamics of major fashion capitals, the shared structural barriers across emerging fashion markets, and the fundamental differences between creative recognition and long-term commercial sustainability.

You will learn how to locate your unique practice within the global market, avoid the structural pitfalls of early retail growth, and navigate your business from a position of deep operational knowledge

Learning Units / Sessions

Default Instance

FASHION: Introduction

FASHION: Lesson 1: How the Fashion Industry Works in Africa and the Caribbean

FASHION: Lesson 2: Fashion Value Chain: Where Value Is Created and Where It Goes

FASHION: Lesson 3: Where You Sit: Locating Your Practice in the Landscape

FASHION: Lesson 4: What It Means to Operate as a Fashion Professional

Quiz 1: The African and Caribbean Fashion Industry_V1

Target Audience

eLearning